Marketing: Video Animation
How might we represent the major goals and functions of the product through animation and text?
Tools: Adobe Premiere Pro, Figma, Illustrator, Procreate
Using set branding guidelines, create a video for marketing use that is easy to follow while explaining each key feature of the main product, myMedDiary, through animation.
Working with Sohrab, CEO of Computing Reapplied, I was able to narrow down on what was most important for clients to know about the goals of the product and company.
Creating the Script
Figuring out the transition from each scene to the next to make sure the story flows well.
Transitions
Storyboarding
In this part of the process I was planning out what text goes with what animation and how to best portray each frame.
The final product
To come to the final video I went through about 20 rounds of critiques and was able to land on a version we decided was good enough to use for marketing. Looking back at it, I know there are many things I would've done differently, but I am satisfied with how much I learned about video editing and animation throughout the process of my first solo video project.