Desi Dhamaka is an annual, student-run, South Asian cultural showcase at the University of Washington. As Design chair on the board for 2018-2019, I was tasked with rebranding the show for the year, as well as create merchandise for our board and performers. While still incorporating the iconic red, yellow, and green colors of Desi Dhamaka, I rebranded the show to highlight the true stars of the show, the performers.